Your story is what no other company can say about what you do and why you're different.  It's what makes you, you.  

NOT that feature, function, benefit noise.  That's explaining and it doesn't make you different and it won't get you heard.

When I was a kid I stuttered.  As a result I thought long and hard about everything I said.  It made me acutely aware of how you put words together.

In college I walked out of a class the first day like you walk out of the theater after Star Wars or the Matrix.  The class and later my major (and what ended up driving my career choices): Reasoning, Logic & Persuasion.   I know, it sounds a bit dry or pedantic.  It was neither. 

I've been an enthusiastic student of the process of human persuasion ever since.

Later I discovered a curiosity for another process: how companies grow.   My observations over coffee with customers were starting to get acted on and appreciated as much as all the gear I was selling them.  Humm, I thought, that's weird. 

Leaving IBM, an MBA, years in the trenches of small business marketing and 20+ years as a small business marketing consultant. . .and here we are, you and I.


That's my story.   It's what no one else but me can say.  A story told well builds trust, comfort and connection.  Only then does all that feature, function, benefit stuff means anything.   

If how you feel right now feels right, you're ready to discover more:

What we do           Who we do it for

Hamilton Wallace